Black Yeti “HE.ART ❤️ PROJECT”

Black Yeti started the inclusive project “He.Art ❤️” based on sports and artistic workshops. Last year, during the World Rookie Freeski Finals, under-18 athletes of the World Rookie Tour and people with frailty or disabilities created some unique artworks: hand-painted skateboards using different techniques, and with the support of street artists. This artistic workshop has been proposed again at the Italian stop of the World Rookie Tour Skateboard in Modena.

The purpose of the “He.Art ❤️Project” is to show how sport and art can be powerful vehicles of inclusion, emotional involvement and sociality, and how they can combine and give genuine and full real-life experiences, enhancing everyone’s peculiarities. In fact, Black Yeti and World Rookie Tour believe sport is not only competition but also a growth path for athletes, their families and anyone else involved in our events.

During both events, while the athletes competed in the contest, fragile boys and girls attended introductory courses in one of our favourite disciplines: snowboarding, freeskiing and skateboarding supervised by qualified and expert coaches.

Inaugural Event and Upcoming Workshops

On Sunday November 12th, the project was presented at Modena Skatepark with the involvement of a partner association specialized in frail people. For an entire day, the skatepark was transformed into a hotbed of creativity. In fact, all the presents had the opportunity to learn the art of screen printing and personally print the Black Yeti log on their t-shirts. They decorate wooden boards with Uniposca and “help” the writer Federico Bavieri (aka TrAsT_No1) to produce the new graffiti for the Modena Skateboard School.
Finally, Luca Canali screen-printed 20 brand new skateboard decks with the Black Yeti outline for the next He.Art ❤️Project artistic workshops in Modena, Livigno, Madonna di Campiglio and Forte dei Marmi.

Watch at the following LINK the full photo gallery of the day.

This slideshow requires JavaScript.

If you want more information about our project and wish to become a partner, contact us at: