During the Hintertux Opening 2025, the Black Yeti crew brought creativity and inclusion to the glacier with a new and inspiring edition of the He.Art Project, featuring the talented artist Harald Kirchebner. This special moment turned the mountain into an open-air studio, where riders, artists, and guests from Lebenshilfe Tirol came together to celebrate the power of art, snow, and community.
The He.Art Project was born from a simple but powerful idea: that art and snowboarding share the same energy. Both are about self-expression, emotion, and breaking boundaries. On the snow, riders express themselves through movement; on canvas, artists express the same spirit through colour and form. This weekend in Hintertux, those two worlds met in perfect harmony.
Together with Lebenshilfe Tirol, an association that supports people with disabilities in living active, creative, and independent lives, the project became a vibrant example of inclusion through creativity. Participants and riders collaborated side by side, creating paintings inspired by the mountains, snowflakes, and the joy of sharing experiences outdoors. Each brushstroke reflected freedom, friendship, and the universal language of art.
As the glacier sparkled under the autumn sun, laughter and colours filled the space. Harald Kirchebner guided the group with his unique artistic approach, encouraging everyone to express their emotions freely. For many, it was their first time combining painting and snow — a moment to remember, where the spirit of the mountains met the warmth of human connection.
Through initiatives like this, Black Yeti and the World Rookie Tour continue to promote a vision of snowboarding that goes beyond competition. It’s about community, creativity, and inclusion – about transforming the mountains into a space where everyone belongs.
Because snowboarding isn’t just a sport — it’s a culture made of shared passion, open minds, and endless inspiration.
Big shoutout to Andrea “Mone” Monsberger for immortalising all the good vibes of this special day
